Monday, September 20, 2021

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

In a stunning reversal, just three months after officially launching the Tripadvisor Plus subscription program in the U.S., Tripadvisor bowed to hotel chain concerns and will transition the offering from immediate discounts on hotels when subscribers book an accommodation to cash-back after check-in. The change, which begin to take shape in the fourth quarter, seemingly […]