Monday, September 6, 2021

Spain’s eDreams Odigeo Claims to Spend Nothing on Marketing Its Booming Subscription Plan

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon. -Dennis Schaal