Friday, January 22, 2021

The Inside Story of How Alaska Airlines Went All-In on the Returning Boeing 737 Max

Alaska was the first airline to officially throw its support behind Boeing's beleaguered 737 Max after the jet was ungrounded, with commitments for 36 more aircraft. But it was a long and winding road to that decision with the seed planted in its merger with Virgin America four years earlier. -Edward Russell