Tuesday, September 17, 2024

Air India-Vistara Merger: Strategic Win or Tata’s Gamble?

While the merger is a necessary step to consolidate Tata Group’s airline assets, Air India faces stiff competition on both the international and domestic fronts. Its ability to overhaul operations, modernize services, and win back market share will determine whether it can compete effectively against heavyweights like Emirates and the ever-dominant Indigo. -Peden Doma Bhutia