Wednesday, November 25, 2020

Accor Joins Forces With Hoxton Hotels Owner to Form Lifestyle Brand Giant

Accor CEO Sebastien Bazin previously said lifestyle hotels will be a key source of growth moving forward. By orchestrating a merger with Ennismore and the full buyout of SBE, one the largest hotel deals so far of the pandemic, Bazin just underscored that point. -Cameron Sperance